Artika Events and Celebrations underwent a brand evolution to bring the brand in line with their strategy. The company is the vision of its founder Artika Sulaiman who has had over 10 years experience in event production in Asia and the US. The clear mission - to make people cry - cry tears of joy. The evolution of the logo ensured the bespoke feel was maintained, a sense of enjoyment and celebration incorporated while still balancing those aspects with a luxe feel. With the new brand in place, the visual language was expressed across key applications - a refreshed website, stationery and presentation templates.