Capsidian appointed CKC to help articulate what their special online community is all about. It targets Australian businesses, investors and advisors to connect, discuss and explore opportunities to grow and succeed. The membership offers key benefits for each user, which was important to express on the site in a clear, concise way. The messaging was enhanced by a professional look and feel using imagery to convey ideas, growth and potential and iconography to provide strong visual cues throughout the online experience.